Suzy Menkes, fashion journalist , recalls that the first fashion week in New York is sweet : Occurs in the course of October and sweet moment while emotional words are inadequate to New York this year. Spring came too late in the year 2013 ; citywide still huddled in the cold winter, when started Fashion Week . What's worse , the storm came as the same as the weekend . It rained on Friday morning and then it snowed . Just a few hours , the heavy snow covered the city. The whole city was controlled by the snowstorm called Nemo .
But Nemo can not stop the pace of fashion week , all that follows . In the show, we can find that is not a decision to have violated the season autumn winter series in winter. On the streets , people who see the show does not give up their " show armor" : high heels, mini skirt, resin beads and socks , which is so thin that the skin looks ... No season fashion , so frightened by the snowstorm . But he has brought trouble to the people who are still on their way . Due to a flight cancellation , journalists and European buyers have to break your journey and temporarily stop going to New York.
The history of Fashion Week in New York dates back to the 1940s . In 1943 , under the organization of Eleanor Lambert , an exhibition called Media Week becomes. This is the first Fashion Week in New York, and the first organized fashion week in the world. It was maintained both in Pierre Hotel and Plaza Hotel. Editors and journalists were invited . While buyers that are today only nobles have the opportunity to choose clothes designers on show . Media Week Eleanor Lambert gave the opportunity to contact U.S. designers for fashion editors and journalist. To be more exact, it provided an opportunity for designers to show U.S. the world.
Before Week Media , United States already has a decade of fashion history. In 1903 , a store called Ehrich Brothers in New York organized a fashion show. This is the first fashion show in the United States ; its purpose is to attract housewives middle class to go to the store. In 1910 , many big stores start to hold their own fashion as an effective means of promotion. While in the 1920s , the fashion show has become mainstream. Compare with fashion today is more dramatic. These programs always have a theme , some with exotic elements like Paris , Persia , Russia and China.
According to some scholars of fashion, the birth of the Fashion Week New York is a counter to the " tyranny of fashion " in Paris . Media Week Eleanor Lambert thinks PR intelligent behavior . Its aim is to exploit the special opportunity of the Second World War and divert attention from the fashion from Paris to New York. After Nazis occupied Paris , the status of Paris was in danger ; one hand, the original activities can not be carried out due to the war ; on the other hand , the media announced that the United States Paris time " fashion dictatorship " was over, New York was becoming the new center of fashion. New York Sun wrote: "With the fall of Paris , the designer that fashion will be ours . " Facts prove that New York is counter productive. The Second World War has not only helped to shape the new image of international politics , but also won the new identity in the field of fashion to the United States.
The 1950s is a decade that is important to the United States; that makes America being the real "America " in the fashion world . In the past, this is the new country that always follows the European continent . But the war has changed everything. Short of goods makes the demand is the mother of innovation. Designers of America must stop relying on European mother, and became the inspiration for the women of the town . The " U.S. style " is becoming more and more important in the world .
John Steinbeck once said : " New York is a city that is ugly and dirty Its climate makes people upset , politics likes to play with the child , the traffic is almost insane , and the competition is tough and cruel. . but once you live in New York and becomes your home then other things will be ideal . "
" New York style is unique and daring . This city attracts the person who wants to express . Fashion is a form of self - expression. " Said Diane Von Furstenberg. In the special season of Fashion Week , there are shows everywhere in New York : In the subway entrance , near Lincoln Center , you can see the models in beautiful clothes everywhere ; The car is running on the street with the sign DVF ...... You can see that fashion is an expression of this city.
But do not think Fashion Week is the center of this city right now. On Broadway Street , the new movie poster is still attached ; On TV , the news about Fashion Week is less convincing ; in the paper , in addition to the first day, the report on the fashion week is not overwhelming . People are interested in the new holding Obama and the resignation of Pope ... Perhaps , like the writings of the New Yorker, "In the streets of New York, every week is Fashion Week ." At this time, you will understand why E. B. White said : "Every happening is somewhat expendable New York People choose their own and save their souls. . "
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